Social Media Benchmarks

measuring heightIt is good to make records of where you stand, just so you are able to see growth over time. As a kid, I made marks on my wooden closet door to track my height. I was such a slow growing kid, it took me several years to grow six inches!

I wish I had thought of doing this when I first started out using social media. I would have seen a lot of rapid growth in the early days, followed by some years of stagnation while I worked on my Ph.D. Now that that project is completed, I’ve started some online activities back up again. So I can track my progress this year and into the future, here are some benchmarks of where I stood in January of 2018.


On my Twitter account @billgx on January 20, 2018,  I had tweeted 15.7K times, having 3101 followers and I followed 2814. I had 5175 likes and was listed on 41 lists. I also noted that I had posted 644 photos and videos. I had 0 moments, as I don’t know what moments even are.


LinkedIn is a newer form of social media, and I haven’t been a very active user on that platform either. Below is a snapshot of my LinkedIn profile information.

On January 20, 2018 I had 711 followers on LinkedIn. I also had 29 profile views, 124 post views and 3 search appearances. At this point, I don’t really know what time frame those stats occurred in, whether they are over the last month, or since I joined LinkedIn. My profile strength was listed as Intermediate.

billgx linkedin profile


Out of all of these, I’ve used YouTube the longest. For some reason, I have two YouTube profiles, billgx and bgenereux. I seem to remember this forking happening because I couldn’t recover the login to my billgx gmail account and I wanted to use gmail, so I made a new account bgenereux. Interestingly, I still have full control of billgx on YouTube. I just can’t read billgx’s email for some reason.

billgx has been around since 2006. In twelve years, I’ve had 1.3 million views on my videos, 626 subscribers, with a total of 144 videos uploaded. Last month, 22,790 minutes of my videos were watched, with 42,559 views counted, and 62 new subscribers added.

billgx youtube stats

My Bgenereux youtube account gets a lot less attention. In January 2018, I accidentally started posting videos related to the DIGME406 Social Media class, and just kept going with them. So I’m going to benchmark it to see what happens with this new activity.

On bgenereux, I currently have a lifetime total of 888 views and 0 subscribers. I had 203 minutes watched during the past month, and 79 views. On January 20, 2018 I had 12 videos uploaded on this channel.

Bgenereux 2018 stats


I’m also including information about my billgx Facebook profile. On January 20, 2018 I had 900 friends on Facebook. I used to have more than this, but I’ve done some housecleaning and removed some people I don’t know and I know some people have “unfriended” me as well.

900 Friends on Facebook, January 2018

I’m pretty open about who I will connect with on Facebook. I suppose it could cause me problems at some point. But so far, the benefits of being open to new connections with people I don’t know have outweighed the risks. It used to be that I knew everyone I connected with on Facebook personally, while nearly everyone I connected with on Twitter, I had never met in person. For the most part, it is still true of Twitter, but my Facebook friends have more virtual friends in the mix now than before, and I feel my network is improved because of it.

Post Every Day

The best way to build up an online reputation is through the regular sharing of original content that provides benefit to others. Ideally, you will post every day, or even multiple times a day. Only through regular posting and sharing will you build up a library of stuff you have thought about and problems you have solved that others can see.

This habit of regular sharing has a couple of benefits. First, you might just provide a solution that can help someone else working on a similar problem. Also, you are showing what you can do to people who might have an interest in knowing more about you. An online portfolio of work that potential clients and employers can see is far superior than a resume or printed portfolio because it shows what you are working on right now (Kleon, 2014). If you can discipline yourself to make regular posts about the projects you are working on and problems you are solving, you are making yourself stand apart from the crowd.


Kleon, A. (2014). Show your work. New York, NY: Workman Publishing.

Social Media Tips

This is just a stream of consciousness thing I wrote a while back while reflecting on how to “do” social media. These are just my ideas. At some point I should polish this up, but I’m going to share it as it is now, so it doesn’t just reside in some file on my device that I’ll ultimately lose or forget about.

Onward to my hastily constructed Social Media Tips…

  • Don’t be a negative, be positive. Nobody wants to hear the negative.
  • Associate with great people. People who are better than you. People who are currently where you aspire to be. You will become like the people that you associate with. That’s the beauty of social media. You can associate with really great people. It’s never been possible to the extent that it is now with the internet. Why not find people you admire, people who know what you’d like to know, and connect with them online? 
  • Post regularly. There’s nothing that will enhance your success online more than providing a regular stream of valuable content.
  • To get more readers, to grow your audience, follow the Golden Rule, “Do to others as you would have them do unto you.”
  • Small Town Rules. (It’s the title of a book written by my friend Becky McCray.) Being on social media is much like living in a small town. Those of us who grew up in small towns have an advantage because similar rules apply in that setting. When people join social media they put themselves into an environment where everybody knows your business, just like in a small town .
  • Refer your own work for reflection. You can look back six months, five years, 10 years from now and see where your thinking was and how much you’ve grown as a person.
  • Establish yourself as an expert. How do you become an expert? Malcolm Gladwell famously suggested in the book Outliers that it takes 10,000 hours to become an expert. So how much are you practicing whatever it is you wish to become an expert in? 40 hrs * 52 weeks * 5 years is just over 10000 hrs.
  • Avoid arguments. Discussions are ok. Once you sense you are talking past one another and no one is listening to the other point of view, it is best to bow out. I’m not sure anyone has ever changed their mind simply by reading a stranger’s opinion on the Internet. Most people are seeking information that confirms opinions they already hold.
  • Work on your character. Before you do anything, particularly if it is online, ask yourself if you’d be comfortable with this action being blasted around the world on various media outlets. Because if it is outrageous enough, it will be.
  • Be authentic. Show us who you are. Show your face and use your real name. The online world has enough anonymous garbage. If you know what you are talking about and believe what you are saying, there’s no reason you shouldn’t back it up with the real person behind those sayings and beliefs.

Like the Nicky Hokey Boys

Neki Hokey Boys

So THAT’s what she was saying! When I was a kid, sometimes my grandma would say my siblings and I were just like the Nicky-Hokey boys, and we never knew what she meant.

According to the Dick Tracy wiki, the father of the Neki Hokey boys

believed that a lack of discipline and traditional child-rearing would promote creativity and inventiveness in his sons, and they were given very little in the way of guidance and supervision. As a result, the boys were extremely rambunctious, disrespectful to authority, and difficult to control.

People who know me well would probably say this sounds about right.


Blogging for a Decade

This spring will mark the 10th anniversary of my online social media and blogging activities. It has been marked with ups and downs, but I still do these things because I get tremendous value from my online participation.

I must have been excited to be at SXSW in 2008, because I signed up for Twitter in the wee hours of the morning.

Screen Shot 2017-12-05 at 11.08.00 AM

Of all the social media I have experimented with using, I would say that Twitter has consistently proven to be the most valuable to me professionally because of its openness. When someone is on Twitter, unless they have a private/locked account, to me it indicates a certain willingness to correspond with others on Twitter. To me, that represents endless possibilities because there is so much to learn and so many people to learn from.

This semester I am leading a group of K-State students in an online journey as well. We will be studying social media together in a distance learning class. I have a number of ideas I want to share as a result of my own online experiences as well as those of others who have succeeded and failed in the world of social media.

In preparation for the course, I’ve done a fair bit of reflecting on where I have been and where I am currently with respect to using social media and online tools. One thing I noticed right away is that I wrote a lot more back then than I have recently.

I may never get back to the level of where I was when blogging and tweeting was new and exciting. However, I did set a goal for myself to write 52 blog posts in 52 weeks in 2018. That’s at least one per week. Given that I have numerous blog post drafts that I began but never published over the past few months, I think one thing I need to focus on is just finishing what I’ve started. Clicking ‘publish’ would help.

Another goal I have for 2018 is to understand two social media platforms that I haven’t given a lot of attention to yet: LinkedIn and SnapChat. I have been on LinkedIn for some time, but really haven’t realized a huge value in using it yet. However, my recent visits to the platform tell me the environment is quite a bit different than when I first signed up for it. It feels more like a community of professionals, rather than simply a place to post your resume.

I want to learn more about SnapChat mostly because that is where young people hang out. Of course, I understand that is precisely why young people have forsaken Facebook for SnapChat in the first place, because they want to hang with people their own age. However, I am interested in learning more about what the young find so appealing in the platform. I’ve had a few quality exchanges on it, but I’m not very consistent about checking it. I’d like to up my game on that platform.



Movie Recommendation: The Mortal Storm

Mortal Storm film still

Occasionally the family and I go out to the theatre to see a movie. Mostly we just stay home because typically when I shell out hard earned dollars to see the latest thing out of Hollywood, I come home disappointed. Seriously, the ‘hit or miss’ at the theatre has become mostly ‘miss’ in my book. Earlier this year on Facebook, I complained about the awful Planet of the Apes movie that came out this sumer. Most recently, my family saw Star Wars: The Last Jedi at the local theatre. My kids loved it, but I was not impressed.

Mostly, over the past few years, while I’m home for Christmas break, I like to DVR a bunch of movies and watch them. I like to scan through the TCM offerings, and if the description sounds good I’ll record it. The other channels have some good movies too, but TCM’s are commercial free, and all classics that somebody somewhere has decided they are worth showing. I’ll watch a bit of the film and if it draws me in, I’ll watch the whole thing. If not, I’ll either watch something else, or I’ll take a nap. I have found some great films using this method, and also have taken some great naps.

This week, I came across a great show called The Mortal Storm. It featured some actors that I recognized, Jimmy Stewart and Robert Young, among others. It was set in 1933 Germany when Hitler first came into power. It was made by MGM in 1940, before the US was involved in the war in Europe, and was deeply critical of the German leader and his policies. I think that it is interesting how a Hollywood studio took a stand in uncertain times, and wonder if such a thing could happen today.

What struck me most, I think was the professor character who was arrested. I remember from my history lessons that in Nazi Germany all of the intellectuals, including the professors, who dissented in any way were rounded up and done away with. This was the first time I recall seeing that historical fact portrayed on film.

I wondered what it would take for a similar change of tide to occur in our country? How would I react? Almost everyone in the film seemed to buy into the new way of thinking. The professor’s family was split, with his sons aligning with the Nazi’s, while he and his wife and daughter held out against them. The daughter’s fiancee joined up as well, and she refused to go along for the ride.

I thought it was a very dramatic film with a compelling storyline. I could see parallels to what is happening in the world today. Our country seems very sharply divided along such different points of view of what is right and wrong. It is a little disturbing to wonder about the future. How many folks would stand up for what is right? How many would go along with what seemed to be the popular point of view, right or wrong as it may be?

If you get a chance to see The Mortal Storm, I recommend it. It will make you think.

Gingerbread STEM Challenge

Graham Cracker House by Vivian D. Nguyen
Graham Cracker House – Vivian D. Nguyen

This is a great STEAM (science, technology, engineering, art and technology) idea that will appeal to students of all ages. I love this idea! Design and construct the important parts of your community out of gingerbread (graham crackers) with icing, candies and for the older students, circuits and programming. What buildings best represent your community? Represent them in edible form. And for those looking for an extra challenge, partner up with another group of students in a different community and video conference with them to learn more about their community.

Read more about the project at:

Search Twitter for #gingerbreadstem to see examples.

Escape Room

escape room
My Escape Room Team

Last night my family and I participated in a fun fundraiser at the high school – an “escape room.” I have been hearing about these escape rooms recently. My kids as well as my students have been talking about them, so when our school set one up we had to try it out.

Although there was a short informational video, we walked into the escape room knowing very little about what we had to do. There was a science scenario, in which the world is going to end by a pandemic disease unless we solved the puzzle within the next hour.

Sorry world, you didn’t make it!

Our team included my wife and two kids, as well as my sister and her son. All of the kids were in the 12-15 age range. We weren’t allowed to bring personal items into the room, including cell phones. I guess most escape rooms are actually locked, and you have to free yourselves, but ours just had the door closed. It didn’t matter. It was still a bit unnerving being cooped up for an hour.

We started poking around the items looking for clues. It was an English classroom, turned into a science laboratory. There were chemicals and books and messages, and several locked toolboxes with multiple locks on them.

Our escape room had a telephone with instructions on how to phone in for three clues that would help us. But the clues were pretty mysterious in themselves.

We managed to get one toolbox unlocked, and inside it were some vials of some colored liquids. Also, there were litmus paper strips we could measure the PH of the liquids with. Somehow, after a couple of tries, we managed to use the numeric PH levels as the secret combination on another lock. But that is about as far as we got.

The activity required good communication, teamwork, thinking and problem solving skills. I think it is an excellent thing for people to be doing, especially young people. For an hour we actually got away from our technology a little while and spent some quality “together” time. But for me, it also showed some of my own shortcomings. Getting frustrated, losing patience, working on a team with everyone tripping over one another, not communicating well.

Some things that would have helped us include:

1) bring a notepad and pencil. I didn’t have anyway to write down information that was needed later.

2) Communicate when we found something new. Several times, somebody found something that would have been useful, but couldn’t make sense of it, and left it alone. Nobody else knew about it. If we announced that we found something to the group, we could have taken turns at it.

3) More time. We probably spent 15 minutes just figuring out what we were supposed to be doing.

Doing this activity has me wondering if there is something here that could be brought into a classroom setting. I’ve read a little bit about gamifying courses, but haven’t done much with that idea yet. The closest I’ve come is using skits and simulations. A full blown escape room, built upon technology concepts we have been learning in class seems like it might have some potential. Stay tuned!

Skype With Dan Felder

Dan Felder

Last week, we did one of my favorite things you can do in the classroom in this age of the Internet – we brought in an expert guest speaker via digital teleconference. Right away, I was reminded of my age when I heard murmurs in my classroom as I brought up the Skype interface on the big screen. “I’ve never seen what Skype looks like before,” I heard one student say. Not because it is so new, but at 14 years old, it is old school to my young college students who have a plethora of telecommunications media at their fingertips.

Evidently, however, this old dog still has a few tricks up his sleeve. Our guest was Dan Felder, a game designer at Blizzard Entertainment, and it was a student who made the initial contact and invitation to visit with our class. For years I have been promoting the value of using social media as a serious professional networking tool, and our K-State Polytechnic student Jon Gabay connected with Mr. Felder initially through Twitter, and then with LinkedIn. I’m always happy when the advice I give for using social media to build a personal learning network actually pays off.

When I heard about Mr Felder, I encouraged Jon to reach out and see if he was willing to video chat with us. He did, and we recently did the video chat. Some of the suggestions I learned that day include:

  • Explore how games work. Reinvent existing games. Make new games up.  Dan made a new board game up every two weeks while he was in college, starting with existing games and reworking them.
  • Tabletop Simulator is highly recommended for testing out game ideas.
  • Regarding the design process, he said to design 100-1000 things for every one thing that you actually wind up using. This is solid advice for any kind of designer, not just for game design.
  • He spends most of his time working on his process. He studies architecture. He studies psychology. He uses music playlists to design with feeling.
  • Listen to player community perceptions, but not their advice. Perceptions or feelings about the user experience are always right, but their recommendations for improvement most likely won’t be helpful. That’s where  experience and expertise come in to play.
  • For more on the art and science of game design, he recommends seeing his Design 101 series on Gamasutra.

It was a great honor to have Dan Felder visit our game development class this semester. Thanks Dan!