I am always learning new things from my students. This week, I learned about the Denny’s Restaurant blog. It is full of wonderful, punny food GIFs like this one:

This is a great example of self-deprecating humor that shows it is ok not to take one’s self too seriously. Certainly this approach cannot work for all businesses, but it seems to be working for Denny’s.

I like the Denny’s work so much, I challenged my students to make a series of food GIFs and release them in their own social media campaign on Twitter. We’ll see what happens.