Most Heartwarming Advertisement Ever

A year and a half ago, Gillette Razors released this short video, but it took me a year to discover it in my social media feed. It is probably the most heartwarming “commercial” I have ever seen. It is a perfect example of short-form digital storytelling. I often give an assignment to my students called mini-documentary and going forward I plan to show this to my students as an example of how it is done well.

The pacing, the lighting, the sound, the music and the story all flow effortlessly. It quickly draws the viewer in and you become absorbed in the story. That, my friends, is good storytelling. Please watch first, then come back and read what else I have to say after the video.

Did you watch the video? Read no further until you do. I will wait…

You’re back? It is really good, right? Ok, I have more to say, but that will come in another post. Click here to continue…

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