Category Archives: workingdigitally

Rifftrax and Birdemic

A number of years ago, I heard about the so-awful-it’s-good movie Birdemic. It has been on my watch list ever since, and over the Christmas break I finally got a chance to watch it. The movie has been billed as “The worst movie ever made” and justly so. It is truly bad.The screenplay is bad. The acting is bad. The directing is bad. The editing is bad. The special effects are bad.

Here is an excerpt to give you a taste of how deliciously awful Birdemic is:

Now why would I want to see such a disaster? Well, for one thing, I teach digital media technology. In our program, we learn about film editing, digital storytelling and special effects. With Birdemic, I was thinking we could analyze a film that someone spent time and money to produce, discussing the things that went wrong, and how could things be improved. After seeing it, I’m imagining there won’t be enough class time for a comprehensive analysis unless we devote an entire semester to it. However, we can look at some excerpts and explore the possibilities presented to digital film makers.

One recurring theme in the courses that I teach is that of “working digitally” or doing digital work professionally. Because it is an emerging field, the possibilities are endless. I want students to begin to imagine the kinds of work that can be done using digital media technologies.

Birdemic was created by James Nguyen, a silicon valley software engineer with a dream. Through persistence and audaciousness, his film became a reality. Using social media and publicity stunts at the Sundance film festival, the film was picked up by a distributor, screened in several cities, released on DVD, and by all accounts became far more successful than what should normally be expected. So count Mr. Nguyen as a visionary of what “working digitally” looks like.

I also have a second example of how “working digitally” is associated with the Birdemic film. I’ve been aware of the Rifftrax comedy website for several years. The business model for Rifftrax is to create comedy sound tracks to play along with commercially released DVDs. If you are familiar with Mystery Science Theater 3000, aka MST3K, you know how this works – basically it is a group of wise-crackers joking around about movies they are watching. After the MST3K television show ended, the Rifftrax website was launched. Below is a sample of how Rifftrax works with the Birdemic film. We see scenes from Birdemic together with the jokes by Rifftrax.

Normally, one buys, borrows or rents a dvd to watch, and downloads an MP3 joke soundtrack to play along with the movie. Over the break, I got the Birdemic film, downloaded the Rifftrax mp3, and had a great time watching this awful movie. But I think it is a perfect example of people doing digital work, creating a product that no one could ever even imagine before computers and the internet.